A Few Good Tips for your Digital Marketing Plans in 2020

COVID-19 has virtually frozen the global economy, with the measures taken to slow its spread forcing businesses big and small to adapt and overcome this new challenge. In this time of physical distancing, it’s important for businesses to expand their digital marketing plans.

For example, many businesses have already begun optimizing their online presence, such as companies who utilize social media in Davao City. Because of the measures that they took, their reach and relevance continued to remain high or at least consistently good in these challenging times. You, too, can improve your online reach. Here are a few tips on how to move forward with your digital marketing plans in 2020.

Emphasize Your Call to Action 

First and foremost, you are marketing using an online platform, and no marketing campaign is complete without a call to action. In this time of pandemic, it’s important for you to give a clear direct voice that promotes your product or service. While spreading your influence is useful, getting results in the form of new leads, interested clicks and site traffic is far more useful.

When drafting emails for your email marketing campaigns, make sure that your call to action is clear, but not intrusive. The same goes to your social media pages. Make sure to plug your website or your services as often as you can (“Visit us at…” and “order now or call..” are two examples of this) in the most tasteful way possible. This leads us to our next point.

Be Tasteful With Your Words

The current pandemic is hard to ignore, true, but while it’s tempting to milk it for your own marketing campaigns, it’s advisable that you DON’T go overboard with it. There might be a level of urgency when it comes to the business side of things, but when it comes to your customers, don’t use the pandemic as a sledgehammer to get them to respond to your advertisements.

Your customers are smarter than you think, and if they feel that your business is taking advantage of the global pandemic to boost sales, they will be quite angry. Be tasteful with your mentioning of the virus in your marketing, if at all. Show sympathy, but don’t devolve into melodrama. It’s a rather sensitive topic, so handle with care. 

If you want more beneficial trips for your online marketing campaigns, consult the advice of a digital marketing expert in Davao City. Visit JessicaMadrazo.com for all your online marketing needs.